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The Hidden Profit Killers That You Are Checking Too Late
When many business owners recognize that their direct labor efficiency has dropped, they often look at damage from six weeks ago. Invoices have already been sent out, paychecks have been distributed, and the chance to make corrections has passed.

CRI Simple Numbers
4 min read


Understanding Fixed Assets: A Strategic Approach for Business Growth
Learn how to manage fixed assets strategically for business growth. Discover when to replace vs invest and how to evaluate ROI on equipment purchases.

CRI Simple Numbers
2 min read


Stop Chasing Followers – the Game Has Changed Since AI
Every small business owner has been there. You're following all the social media advice, posting regularly, trying to build your "personal brand," but something feels off. You're getting likes and comments, but your ideal customers still aren't calling. You're putting in the work, but the revenue isn't following. The problem isn't your content or your posting schedule. The problem is you're playing the wrong game. Recent insights from the Profitability Playbook podcast revea

CRI Simple Numbers
3 min read


How Smart HR and Background Checks Drive Small Business Profitability with CRI Simple Numbers
Running a profitable small business isn’t just about managing your finances. Hiring the right people and having solid HR processes are just as important.

CRI Simple Numbers
2 min read


How to Scale Your Business Like a Pro: Seven Proven Strategies That Drove 500% Growth
Scaling a business isn't just about growing bigger; it's about growing smarter.

CRI Simple Numbers
4 min read


The True Top Line of Your Business: Why Gross Margin Matters More Than Revenue
For most entrepreneurs and small business owners, revenue represents success. The bigger the number, the better the business, or so conventional wisdom suggests.

CRI Simple Numbers
3 min read


A Good Night's Sleep
As an entrepreneur, enjoying a peaceful night's sleep can often seem like a rare luxury. The primary culprit behind these sleepless nights typically revolves around cash flow concerns. Questions such as "Will I have sufficient funds to meet payroll?" and "Do I possess the necessary capital for business expansion?" are common anxieties among our clients. So, how much cash is truly adequate? Our response is grounded in data analysis. After scrutinizing the cash flow cycles of n

CRI Simple Numbers
2 min read


Rocket Fuel or Black Hole?
Let's dive into the world of marketing. For many businesses, it's parallel to rocket fuel, propelling them to remarkable heights. Yet, for some, it remains an elusive black hole, seemingly absorbing resources without visible returns. At Simple Numbers, our experience spans both of these scenarios. It's important to note that while we're not marketing experts, our primary focus lies in enhancing business profitability. Naturally, this intersects with marketing, making it a f

CRI Simple Numbers
2 min read
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