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About Us

CRI Simple Numbers, a business profitability consulting firm, is a member of the CRI Family of Companies located in beautiful Huntsville, AL, the "Rocket City." Our CRI Simple Numbers team is over 40 (and counting) members strong, all passionate about providing CRI Simple Numbers consulting, tax, and accounting services for entrepreneurs and businesses both small and large. Though we originally began as a traditional accounting firm, it became clear that entrepreneurs had a distinct demand for growth strategies tailored to their business's data. And who better to find the trends in that data than accountants? Over the years, we have expanded our client base as the CRI Simple Numbers message resonated with business forums, mastermind groups, and conference-goers. We have clients from coast to coast and even internationally.


Our business model is simple and effective. We use our CRI Simple Numbers methodology and financial modeling to elevate our clients by showing them the key numbers to make actionable decisions, such as labor efficiency, return on invested capital, and salary cap. We look at the past and current to identify trends and then forecast forward to assist our clients in creating a planned outcome and establishing financial truth. As an enhancement to this approach, we offer the full spectrum of advisory services that allow our clients to have financial strategy and compliance all under one roof. Our mission is to give our customers fanatical service with the right people at the right time and price, blending skills from the best CPAs, MBAs, and CFOs.


What We Do

We are dedicated to helping entrepreneurs fine tune the economic engine of their business for maximum, true profitability.

We Provide:

  • Proven financial strategies created from our database of hundreds of growing businesses

  • Quarterly tax planning that keeps you in control with no "April Surprise”

  • A predictable fee structure that allows you to budget for your financial service needs

Why We Are Different

Where others see numbers, we see opportunity. We provide clear, straightforward data – CRI Simple Numbers – as leverage to monitor business, make informed decisions, and adjust trajectory for growth. The foundation of a successful strategy is having the right pieces in the right places. We solve complex financial problems for clients and provide them with the tools and services to ensure maximum, long-term success.

How We Work With You

We understand there is no one-size-fits all formula to address your needs. Some days you just might need a pep talk, or a quick answer from your accountant. Other days you’ll need us in your office for a day, helping you make big decisions. Then there are days when you need the entire CPA team doing battle on all fronts while your company is in crisis mode.

We understand. Let us know the level of service you need and the way you’re most comfortable working with us.


Working with Greg and his team has been a wonderful experience from start to finish. That’s a rare thing these days. They are the 7th or 8th accounting firm I’ve tried over the past 10 years.

Jesse Cannone, Healthy Back Institute

Interested in joining our team?

We’re looking for team members who are interested in guiding the engine inside the entrepreneurial machine; digging into the core driving numbers of finance, locating the pulse of the business, and revealing the strategic opportunities awaiting our clients.

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