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The Simple Numbers Book Series by Greg Crabtree

Simple Numbers, Straight Talk, Big Profits!

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Simple Numbers Book by Greg Crabtree

Simple Numbers 2.0: Rules for Smart Scaling

Looking for an investment opportunity with the capacity for long term high yields? Put your business to work for you! Greg Crabtree demystifies common accounting and reveals the growth potential going unnoticed in your balance sheets. Learn how to make decisions based on data you already have to guide your business to be its best, most profitable self. 

Simple Numbers, Straight Talk, Big Profits!

Take the mystery out of small business finance with this no-frills guide to understanding the numbers that will guide your business out of any financial black hole. Author Greg Crabtree, a successful accountant, small business advisor, and popular presenter, shows you how to use your firm’s key financial indicators as a basis for smart business decisions as you grow your firm from start-up to $5 million (and more!) in annual revenue. You’ll learn:

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  • Why your numbers are lying to you (and why you are the cause!)

  • How labor productivity is the key to profitability and simplifying human resource decisions

  • Why the amount of tax you pay is your number-one key performance indicator

Simple Numbers Straight Talk Book Cover

About the Author: Greg Crabtree

Greg Crabtree is an entrepreneur, speaker, and business financial advisor with decades of experience helping companies scale profitably. His writing style combines straight talk with practical tools that any business owner can apply — regardless of size or industry.

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CRI Simple Numbers, LLC is a division of CRI Capital Group, LLC, a subsidiary of CRI Advisors, LLC. “CRI" is the brand name under which Carr, Riggs & Ingram, L.L.C. (“CPA Firm”) and CRI Advisors, LLC (“Advisors”) and its subsidiary entities provide professional services. CPA Firm and Advisors (and its subsidiary entities) practice as an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations and professional standards. CPA Firm is a licensed independent CPA firm that provides attest services to its clients, and Advisors and its subsidiary entities provide tax and business consulting services to their clients. Advisors and its subsidiary entities are not licensed CPA firms.

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© 2025 CRI Simple Numbers, a division of Carr, Riggs & Ingram®, Capital LLC

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