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What Every Entrepreneur Needs to Know About Winning Customers in the Age of AI
Learn what every entrepreneur needs to know to win customers in this increasingly AI-driven landscape.

CRI Simple Numbers
3 min read


Costly Growth Mistakes: Why Hiring and Expanding Too Soon Can Hurt Your Business
Growth is top of mind for every business owner, but growing too quickly or without a clear plan can be detrimental. Learn common costly growth mistakes to avoid.

CRI Simple Numbers
2 min read


Marketing Metrics That Actually Matter: How to Measure Marketing Effectiveness in Today’s Tough Market
Learn what marketing metrics actually matter and how to measure them effectively in an increasingly challenging market.

CRI Simple Numbers
5 min read


Know to Grow: Why You Aren’t Growing
Learn what three essential metrics can help you diagnose why your sales aren't translating into revenue growth and how to fix it.

CRI Simple Numbers
4 min read


Know to Grow: What Every Business Must Understand Before Growing Profitably
Learn what entrepreneurs need to know to grow, and how you can drive sustainable, profitable expansion.

CRI Simple Numbers
3 min read


How One Company Engineered a Million-Dollar Turnaround
Learn how a company transformed from barely profitable to a high-performing, cash-generating operation without relying on revenue growth in just 12–18 months.

CRI Simple Numbers
3 min read


Do You Really Need an Attorney? A Smarter Legal Model for Growing Businesses
In this Profitability Playbook episode, Brandon Gray and Mike Maxson are joined by Danielle Laughlin of SAGE Business Counsel to challenge the traditional ways business owners think about legal support.

CRI Simple Numbers
3 min read


Sleepless Nights: What’s Really Keeping Entrepreneurs Up Right Now
Explore the concerns that are keeping entrepreneurs up at night and how to navigate them.

CRI Simple Numbers
3 min read


Understanding Labor Efficiency Ratios (LER): The Labor Metrics That Decide Whether You Win or Stall
Learn how you can use three labor efficiency ratios (LERs) to understand your business health and grow.

CRI Simple Numbers
2 min read


The Great Labor Reset: How Owners Should Think About Labor Right Now
Learn how The Great Labor Reset is impacting the labor environment and shaping profitability.

CRI Simple Numbers
2 min read


When Growth Isn’t Enough: The New Reality of Profitability
Growing revenue has become increasingly hard, not due to motivation, sales, or pricing, but due to labor efficiency. Learn how to turn labor pressure into predictable profit.

CRI Simple Numbers
3 min read


The Dos and Don’ts Every Entrepreneur Learns the Hard Way
Entrepreneurship doesn’t come with a rulebook, but it does come with patterns. From pricing and labor to hiring, compensation, real estate, and marketing, this conversation delivers practical guidance every entrepreneur can use right now.

CRI Simple Numbers
4 min read


The Great Labor Reset: Why Labor Efficiency Is the New Profit Lever for Small Businesses
In the second episode of a two-part series on labor efficiency, our hosts explore the Great Labor Reset, a fundamental shift in how entrepreneurs must think about labor, profitability, and operational efficiency in today’s economic environment.

CRI Simple Numbers
3 min read


Are You Growing or Scaling? Why the Difference Matters More Than You Think
Learn why growing and scaling are not interchangeable for businesses, and how confusing them can quietly cap your profitability.

CRI Simple Numbers
3 min read


Navigating the Business Growth “Black Hole”
Learn about the business growth “black hole” and how to move through it deliberately for sustainable growth.

CRI Simple Numbers
4 min read


Measuring the Labor Efficiency Ratio (LER) for Sales and Marketing: A Practical Guide for Growth-Focused Teams
Learn how to utilize labor efficiency ratios for marketing and sales, including how to calculate it, why it matters, and how leaders can use it to make better hiring, spending, and strategy decisions.

CRI Simple Numbers
4 min read


Has the Black Hole Moved? What Growing Businesses Need to Know Now
Traditionally, that black hole lived between $1 million and $5 million in revenue, with the most pain hitting around $3 million. But, according to the newest data, that old rule of thumb is no longer accurate. Learn how the black hole is shifting.

CRI Simple Numbers
3 min read


What Is the Real Health of Your Business? Introducing the Simple Numbers Health Index
Learn how you can measure the health of your business, identify blind spots, prioritize financial decisions, and benchmark progress with the Simple Numbers Health Index.

CRI Simple Numbers
3 min read


What the Best Are Doing Right Now: Lessons from Top-Performing Businesses
Learn about what top-performing businesses are doing and how you can reshape your strategies for success.

CRI Simple Numbers
4 min read


Media Mash: Headlines That Matter for Today’s Entrepreneurs
Learn the Simple Numbers take on recent headlines, from inflation and the housing market to fuel surcharges and consumer trends, and more.

CRI Simple Numbers
4 min read
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