How did Simple Numbers get started? In a meeting with his EO Forum, Greg Crabtree learned that his forum mates wanted more from their accountant, i.e., No April 15 surprises, no bill-by-the-hour services, and, most importantly, analysis of financial data. From there, Greg began doing financial modeling and consulting for clients, eventually turning it into the CORE service and authoring two books on business finance. What is the profile of your typical client? An entrepreneur

Can you imagine entrepreneurs driving on the interstate at 75 mph with blindfolds? They can somewhat feel the road but are helpless to know about dangers around or ahead of them, like the possibility of driving off a cliff. This scenario mirrors the financial situation of many entrepreneurs today who desperately need guidance to regain control of their business’ circumstances. A first step towards seeing clearly into your business is to ensure your P&L (Profit and Loss state