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Your Business Engine
Imagine getting your first car as a teenager—was it an older model? Maybe one equipped with a tough-as-nails engine but lacking in horsepower at times? Did you have to turn off the A/C in the summer to make it to the top of a steep hill sometimes? Similarly, while working with business owners and executive teams, we often come across companies facing comparable situations. They might possess a strong value proposition and a competent team, but their engine fails to produce en

CRI Simple Numbers
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Why CRI Simple Numbers?
Over the years, we’ve taken hundreds of calls with small business owners to gather valuable insights.

CRI Simple Numbers
1 min read


Profit Matters
For many entrepreneurial businesses, the battle is real. There is a great deal of uncertainty in the future. Depending upon who you ask, we may be in a recession, headed for a recession, or coming out of a recession. Over the past 12 months, we have seen the performance of many businesses take a sharp turn downward. The most prominent question is – “Should I reduce labor costs to hit the profit target or try to ride it out?” Although capital plays the most critical role in th

CRI Simple Numbers
2 min read


Follow the Leader
Business owners and entrepreneurs often look at the prior year and/or our favorite, rolling 12 data. While neither is bad per se, they are frequently not indicative of what’s happening more recently. We like to look at a rolling three or quarter view of the business. Why? Because recent decisions made by the organization, for example, price increases, will show up on the rolling three but not be picked up yet on the rolling 12. It can also show you a broader picture of what i

CRI Simple Numbers
2 min read


FAQs | Simple Numbers
How did Simple Numbers get started? In a meeting with his EO Forum, Greg Crabtree learned that his forum mates wanted more from their accountant, i.e., No April 15 surprises, no bill-by-the-hour services, and, most importantly, analysis of financial data. From there, Greg began doing financial modeling and consulting for clients, eventually turning it into the CORE service and authoring two books on business finance. What is the profile of your typical client? An entrepreneur

CRI Simple Numbers
2 min read


Driving Blindfolded
Can you imagine entrepreneurs driving on the interstate at 75 mph with blindfolds? They can somewhat feel the road but are helpless to know about dangers around or ahead of them, like the possibility of driving off a cliff. This scenario mirrors the financial situation of many entrepreneurs today who desperately need guidance to regain control of their business’ circumstances. A first step towards seeing clearly into your business is to ensure your P&L (Profit and Loss state

CRI Simple Numbers
1 min read
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