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Revenue is Vanity; Profit is Sanity
We’ve all been to a social event with other entrepreneurs when the “size of your business” conversation starts. In most cases, we tend to...

CRI Simple Numbers
1 min read


Your Business Engine
Imagine getting your first car as a teenager—was it an older model? Maybe one equipped with a tough-as-nails engine but lacking in...

CRI Simple Numbers
2 min read


Why CRI Simple Numbers?
Over the years, we’ve taken hundreds of calls with small business owners to gather valuable insights.

CRI Simple Numbers
1 min read


Profit Matters
For many entrepreneurial businesses, the battle is real. There is a great deal of uncertainty in the future. Depending upon who you ask,...

CRI Simple Numbers
2 min read


Follow the Leader
Business owners and entrepreneurs often look at the prior year and/or our favorite, rolling 12 data. While neither is bad per se, they...

CRI Simple Numbers
1 min read


FAQs | Simple Numbers
How did Simple Numbers get started? In a meeting with his EO Forum, Greg Crabtree learned that his forum mates wanted more from their...

CRI Simple Numbers
2 min read


Driving Blindfolded
Can you imagine entrepreneurs driving on the interstate at 75 mph with blindfolds? They can somewhat feel the road but are helpless to...

CRI Simple Numbers
1 min read
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